Our Story

After discovering a void in the athletic wear industry, Founder and Designer Leora Kashani created BLA to provide women with high end, stylish, and spicy pieces at a reasonable price point.

A brand driven by a vision to give women fashionable, yet durable pieces that will satiate her desire to keep up with the industry’s most spontaneous trends. Our team combines technology performance fabrics to design products that will support and perform with you. From street to studio, we hope to motivate you and be by your side on your journey, whatever that may be and to keep you feeling your best so you can be your best.

We hope to empower each individual to be who they are and express their individuality.


  1. Design: High performance and flattering styles to keep you feeling your best so you can be your best. 
  1. Comfort: Feel supported! Working out may be hard, but what your wearing shouldn’t be a reason! Jump, run, sweat and perform safely.
  1. Versatility: From street to studio, from work to workout. Rock BLA anyway!
  1. Quality: Selective fabrics, helping us provide you nothing less than excellence.
  1. Reasonable: Update your wardrobe without a dent in your wallet.
  1. Empowerment: Keep you feeling your best so you can be your best.

How to take care of your Active Wear:

  1. Wash with cold Water
  2. Don't use Fabric Conditioner
  3. Avoid Tumble Drier
  4. Hang Dry
  5. Wash with like colors
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